The Casa Vermouth Journal

Essays, Dispatches,
and Investigations

Long-form writing on vermouth, Turin, and the slow rituals that define both. Written in-house. Published unhurriedly.

Featured
Eighteenth-century portrait of Antonio Benedetto Carpano, inventor of modern vermouth
History · 9 min read

History of Vermouth

A reconstruction of the small Turin shop where, in 1786, a 22-year-old herbalist named Antonio Benedetto Carpano poured the first glass of what would become the city's most enduring ritual.

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More from the Journal
Botanical illustration of Artemisia absinthium, the wormwood from which vermouth takes its name
Botanicals · 7 min read

Vermouth Botanicals

Wormwood, gentian, chamomile and the alpine herbs and spices that, for two and a half centuries, have composed the aroma of Vermouth di Torino.

Guide · 6 min read

The Eleven Vermouth Bars to Know in Turin

From the 1763 institutions to the new generation. A map, a short history, and what to order at each.

Design · 8 min read

Why Turin Chose Art Déco

The geometry, the brass, the velvet — and why the city's bourgeoisie embraced the new style with such conviction.

Culture · 5 min read

A Brief Defence of the Aperitivo

The hour between work and dinner is not a transition. It is the point.