The Casa Vermouth Publications

Stories, Curiosities,
and Long Reads

Writing on Vermouth, on Turin, and on the slow rituals that define them. Written in-house. Published without hurry.

Featured
The glass and cast-iron vault of the Galleria Subalpina in Turin, seen from the Piazza Castello entrance
Architecture · History · The House · 12 min read

Inside the Galleria Subalpina

Fifty metres of marble, stucco and glass, opened on the last day of 1874. A bank paid for it, a Sicilian engineer drew it, a bomb nearly took it — and it is still, a hundred and fifty years on, the quietest beautiful room in the centre of Turin.

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More from the Journal
Eighteenth-century portrait of Antonio Benedetto Carpano, who invented modern vermouth
History · 9 min read

The Shop Where Vermouth Was Born

A reconstruction of the small Turin shop where, in 1786, a twenty-two-year-old herbalist named Antonio Benedetto Carpano poured the first glass of what would become the city's most enduring ritual.

Portrait of Count Camillo Negroni, the Florentine aristocrat who devised the Negroni cocktail in 1919
History · 11 min read

Cowboy, Fencer, Count: The Man Behind the Negroni

From a "stronger" Americano murmured across the counter of a Florentine cafe: the story of Count Camillo Negroni — cowboy, fencer, gentleman — and of the cocktail that bears his name.

Botanical illustration of Artemisia absinthium, the wormwood from which vermouth takes its name
Vermouth · 7 min read

The Periodic Table of Vermouth Botanicals

Wormwood, gentian, chamomile and the alpine herbs and spices that, for two and a half centuries, have composed the aroma of Vermouth di Torino.

The Art Déco, bottle-lined interior of Peliti's vermouth bar in Turin
Itineraries · 7 min read

Seven Historic Vermouth Bars in Turin

From the gilded mirrors of Baratti & Milano to the literary rooms of the Circolo dei Lettori — a walking itinerary through seven historic addresses, with a map and what to order at each.